The most difficult question candidates receive on the campaign trail is: “why are you running?” Infinity Media specializes in helping candidates find their message. Why are you running? What is your story? Voters vote with their hearts, not their minds. Numbers and facts, policies and positions, are all less important if you do not have an emotional argument for “why me” versus “why not” the other candidate. Infinity Media develops a message that serves as a narrative for the entire campaign and drives the campaign’s communications strategy. Spoiler alert: the campaign message is not a slogan.
Press Relations are relations with the press. It may sound simple; but today with Social Media on the rise, there are new opportunities for getting your company, campaign, or organization to scroll across the computer screens of journalists. Infinity Media’s extensive global network of press media, and experience in storytelling and Social Media, helps connect partners’ interests to important media outlets.
Corporations need campaigns too, especially if the company is public. And if it’s not, that doesn’t mean your company shouldn’t be on the offensive promoting its brand to the right target audience, enriching the company’s reputation; and responding effectively to stakeholders including employees, customers, and shareholders. Infinity Media helps clients develop corporate communications strategy that protects the company’s brand and ensures sustainable value creation. Infinity Media’s team specializes in the development of “Corporate Responsibility Reporting” and “Investor Relations”.
You may think the most powerful people on the planet are politicians, military generals, bankers, or corporate executives. They’re not. The most powerful people are storytellers. And if you don’t believe this, just take a glimpse back at history. Storytelling has emerged again 200 years later thanks in part to Social Media. The era of broadcast is over. We are now returning to the oral tradition where communication is no longer one-way. Communication is increasingly complex and multidimensional. Infinity Media’s bread and butter is storytelling. It drives our business philosophy. Storytelling is our passion and strategic interest. Every one of our clients and partners to date have benefited from our storytelling capabilities as well as our experience in combining it with Social Media and new multiplatform technologies.
The Internet is heading to become predominantly video-based. The days of text have come and gone. Today your company, campaign, or organization needs to have video to thrive in business, politics, and advocacy. Infinity Media has received national awards in the United States for its video production.