So it’s early 2012. I’m in an Ivy League looking ballroom filled to the brim with 500 eager Social Media-maniacs at Columbia University’s School of Journalism. It was Social Media Weekend. It wasn’t your average academic conference. Suddenly, the conference’s leader (named “Sree”) screams, “Everyone, everyone, we are ‘trending’ in New York!” (Note for you non-Twitterites: Sree was referring to the countless number of Twitter messages we were collectively generating with hashtag #smwknd, which garnered us the junior G-Man “trending” badge in Twitterlandia).